September 2 2014

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Stranger Than Fashion


There’s a certain austerity to Damir Doma’s designs that’s both unnerving and alluring. His strict lines and often quiet palettes have a eerie calm about them, which lends to his aesthetic’s sophisticated edge. For Spring ’14, the designer has played up his weird side with a chilling, futuristic menswear film lensed by Alessandro Tinelli. “The video is used as a means of amplifying the mood of Spring ,” said Doma of the short, which seems like something plucked straight out of a nightmare (albeit a well-styled one). The film’s blank-faced models (all of whom are clad in Doma’s crisp Spring ’14 looks) stand in a white washed room, staring at the camera as the sound of electric pulses echos around them. “The camera bears witness to the boys, and the freshness of youth coming through from within,” Doma added. Catch the flick’s debut here, exclusively on

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