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July 28 2014

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Victoria Beckham Sets Up Shop on Dover Street

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Victoria BeckhamVictoria Beckham continues her seemingly endless fashion ascent today—the Spice Girl-turned-designer is confirmed to open her first flagship in London’s Mayfair neighborhood. The boutique will be located at 36 Dover Street, right across from Rei Kawakubo’s original Dover Street Market (which, you may recall, recently bowed its third location in New York). Beckham has hired Farshid Moussavi to redesign the three-floor, 7,000-square-foot store, which will carry wares from all five of Beckham’s design categories: Victoria Beckham, Victoria Victoria Beckham, denim, optical, and accessories. “I think the time is now because I know my customer,” Beckham told WWD. While Britain is her strongest market, America follows closely behind (Beckham’s reportedly opening an office in Manhattan this February), so it may not be long before we have our own VB store to fete.

Photo: Peter Michael Dills/ Getty Images

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