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August 22 2014

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Will H&M Become a Paris Fashion Week Fixture?

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Cara at H&MWhen you think Paris fashion week, H&M isn’t necessarily the first thing that comes to mind—however, that may be about to change. Today, WWD reports that the high street retailer, who held its first star-studded party and runway romp for its elevated H&M Studio range during PFW last February, is coming back for round two. The Fall ’14 event will be hosted at a yet-to-be-disclosed venue on February 26. Judging by the Fall ’13 event, which featured the likes of Cara Delevingne, Joan Smalls, and Lindsey Wixson on the catwalk, and Ashley Olsen, Carine Roitfeld, and Chloë Moretz in the front row, it seems H&M’s February showing is poised to become a fashion week favorite.

Photo: Courtesy of H&M

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