August 29 2014

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AllSaints Marches In



Label: AllSaints, designed by Wil Beedle

Need to know: British retailer AllSaints sent out a global message inspired by the torn billboard posters and all-around industrialism of its native East London at a presentation this week, which marked its second showing in New York. The brand is best known for its rocker-turned-city slicker aesthetic, and the Fall ’14 range was a hard-bent attempt on creative director Wil Beedle’s part to bridge the geographic reach that now encompasses its international fan base. A textural interplay of bonded cashmere and leather coats and asymmetrical blazers was on hand, while supple leather skirts and drop-waist trousers provided the structural base. There were more literal interpretations of the theme: thick fuzzy sweaters stripped at the shoulders and an asymmetrical dress with a grid-like pattern all in gray, white, and black, with occasional touches of saffron. The melton biker pants and velvet scuba shoes were highlights to the menswear repertoire, which also had leather bonded onto T-shirts and sweats for sportive flair. The brand also launched its first-ever handbags, which came in printed croc and napa leather. After all, this collection was meant to move.

He says: “These days, people wear the same things to the airport as they do in a nightclub,” explained Beedle. “We need a global versatility. And it’s important that this works as well in New York as it does in London, Berlin, Tokyo, Seoul, and beyond.”

Where to find it: AllSaints stores, Bloomingdale’s, and online at

Photo: Courtesy Photo 

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