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Beautiful Apparition: Jamie Bochert Croons for NewbarK

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“It’s a kind of journey to self-discovery,” explained Floria Sigismondi, the artist who famously directed Tilda Swinton and David Bowie in the rock star’s smash music video “The Stars (Are Out Tonight).” Sigismondi was talking about her Fall ’14 film for the sisters Maryam and Marjan Malakpour’s bare luxury accessories line, NewbarK. The short stars a writhing, slithering Jamie Bochert in the designers’ simple red flats. Making its online premiere exclusively here, the film also serves as the debut of Bochert’s latest musical effort, and features a haunting track from the model-cum-singer-songwriter. “The film was shot in Los Angeles in a house stripped down to its most simplistic form—it seems to emit a lot of ambient vibe,” said Sigismondi of her darkly surrealist offering. “I think this was especially a great opportunity to expand on the idea of non-cohesive images being strung together to create a kind of new reality,” she continued. “Jamie encompassed that character really naturally.”

That Bochert organically embodied Sigismondi’s gothy, abstract vision is no surprise. Bochert’s own artistic output is undeniably in sync with the longtime director’s dreamily sinister aesthetic. “It was inspiring,” commented Bochert. “I felt free and safe because I love Floria’s work, art, and authenticity.”

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