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Dannijo Fall ’14: Ballerinas, Boxing, and Bling


DANNIJO Fall/Winter 2014 Performance: #BOXERina

“Dannijo has always been a brand about this dynamic relationship between Jodie and I, our different personalities and aesthetics,” said Danielle Snyder, who designs the jewelry range with her sister, Jodie. “So every season, we try to take two seemingly opposing forces and showcase the relationship between them.”

The sisters’ unlikely Fall ’14 bedfellows were boxing and ballet. “We wanted to find the balance between hard and soft, beautiful and rough, and to allude to this combination of fluidity and movement seen in boxing and ballet,” Jodie said of their presentation, which, dubbed “Boxerina,” was held at New York’s Eyebeam gallery. The designers decked a troupe of professional dancers in Dannijo’s latest wares before sending them out to perform a routine choreographed by the American Ballet Theatre’s Nicola Curry.

Dannijo’s Fall offering—approximately fifty pieces of bold, metalworked jewelry in oxidized silver and antique gold with colored stone embellishments, Swarovski crystals, spikes, pearls, and chains—was inspired by the duo’s obsession with boxing (“Our trainer is the bomb!” Danielle exclaims) and sports photography. “For us, the jewelry’s really meant to be layered. We’re big into neck parties and arm parties and making a statement,” Jodie said.

The pair have also designed handbags for the second season running, but they were noticeably absent from the Fall outing. “We’ll be showing them during market week. They pick up a lot of elements in the jewelry, and they’re all handmade in Italy,” Jodie said. But why oh why weren’t they included in the presentation? “It’s hard for the ballerinas to dance with the bags,” Jodie explained. “We tried!”

Photo: David X Prutting/

Designer Update