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August 23 2014

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Erin Kleinberg Goes Back to the Basics

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erin kleinberg

Erin Kleinberg isn’t a newcomer. In fact, you’ve probably already heard her name or seen her photo or browsed her addictive site The Coveteur, the blog-turned-business in which Kleinberg and cofounder Stephanie Mark photograph the closets and homes of international style influencers. But long before she reached global blogger fame, Kleinberg was an on-the-rise designer. (Her first collection launched back in 2008.) With a focus on easy silhouettes and luxe fabrics, Kleinberg quickly built up a client list that included Barneys, Holt Renfrew, Nordstrom, and Harvey Nichols. But in 2011, in order to focus on The Coveteur, she took a break from designing. However, turning her attention toward the industry’s best wardrobes turned out to be a brilliant strategy. “After exploring more than 400 tastemakers’ closets, I feel like I have conducted some real market research. I’ve seen it all,” Kleinberg told Style.com. “My takeaway is that women want to live an edited life. Maybe their closet is stocked, but there’s a rack in their bedroom with their edits. That’s where I want to be—designing the staples you can’t live without.”

So, after a few years’ hiatus, Kleinberg is back in the saddle with a Fall ’14 collection made up of just that: chic, understated, everyday staples. A first look at the lineup debuts exclusively here. “When we’re shooting for The Coveteur, I always find that women are so proud of their designer purchases, but at the end of the day they can’t wait to put on their favorite sweater or loose cardigan. I love that,” Kleinberg said. She refers to her polished, fuss-free collection as “comfort meets luxe.” She kept shapes and patterns minimal, instead focusing on fabrics and other little details: perfect fits, French seams, and zippers. One look plays with proportions, pairing an oversize cardigan with a mini dress and thigh-highs. Elsewhere, Kleinberg layered long, loose tees over midi skirts or tucked silky tanks into distressed jeans. The main pop of color came from a red and black buffalo-check coat.

“I feel like the inside of my head looks like the world of Carlyne Cerf de Dudzeele or Iris Apfel, but what I wear exudes a more calm and easygoing vibe,” Kleinberg said. “The Erin Kleinberg girl isn’t a fashion obsessive; she cares about culture and art, she doesn’t wear much makeup. She’s kind of a mix between a Parisian cool girl and a downtown New Yorker.” Word on the street is that a few key retailers have already picked up the line—and we can’t say we’re surprised. After all, who wouldn’t want to look like Kleinberg’s nonchalant Fall chick?

For more information, visit erinkleinberg.com.

Photo: Courtesy of Erin Kleinberg

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