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August 30 2014

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Everything’s Waiting for You in…Midtown?

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topshop

According to WWD, ever-popular British high-street retailer Topshop has signed a lease for a 90,000-square-foot store on Fifth Avenue and 49th Street. The new digs will be the second-biggest Topshop store in the world, trumped only by the brand’s Oxford Circus flagship in London. It’s a logical move, considering the success of the company’s Soho shop, which marked Topshop’s U.S. debut when it opened in 2009. But the news has got us wondering: Could Midtown be gaining some cred? It’s not exactly the first place we associate with on-the-pulse chic, but considering Dover Street Market bowed in Murray Hill in December and that Topshop—along with all its covetable capsules—is moving in, we think the hood could have some potential.

Photo: via WWD 

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