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September 2 2014

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Fendi’s Drone Logic

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Fendi Drone

Fendi announced today that it will team up with Google to live-stream its Fall ’14 runway show via drones from tech company Parrot. The move marks Google’s latest fashion-focused foray, with its first being the Google Glass catwalk debut at Diane von Furstenberg’s Spring ’13 show. We can’t imagine that flying drones will be any more obtrusive than the giant oscillating camera arm used to broadcast real-time runway coverage now—but flying robots may prove to be a larger distraction for the models. Even so, those of us not in Milano are looking forward to seeing Fendi’s Fall ’14 at all angles.

Photo: via WWD

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