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The Next Big Thing: Heidi Merrick, Fall ’14


Everyone knows their Marcs from their Calvins. But as fashion month rolls on, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

Label: Heidi Merrick

Need to know: It’s no surprise that the ocean is oft a point of reference for L.A.-based designer Heidi Merrick. After all, her father is celebrated surfboard shaper Al Merrick. And if she fantasized about an elaborate African surf adventure last season, Fall is a collection more firmly rooted in reality. Inspired by a visit to the seaside town of Ocean Beach near San Francisco, Merrick’s nautical rendering this season is a pared-down approach. The sixty-plus pieces explore the romance between the old fisherman and his siren in the sea, imbued with masculine and feminine duality through the use of untreated linens and firmer fabrics for a uniform, fisherman feel, and hand-woven silks for the feminine silhouettes. As always, the collection is produced entirely in L.A.

She says: “When I stayed at this great little surf camp, it was a different kind of ocean vibe up there. It’s very cold and the waves are big and the people are really committed to their ocean life. That’s what I was attracted to—trying to get that nautical feel for Fall but in a really organic way.”

Where to find it: Satine, Elyse Walker, The Dreslyn, and

Designer Update