The Next Big Thing: Palmer//Harding, Fall ‘14-------
Everyone knows their Marcs from their Calvins. But as fashion month rolls on, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.
Label: Palmer//Harding, designed by Levi Palmer and Matthew Harding
Need to know: Levi Palmer and Matthew Harding, who met on the menswear BA at Central Saint Martins, have been steadily developing the white shirt since the inception of their label in 2011. An obsession with construction, quality, and fit has seen Palmer//Harding move the classic white shirt through several seasons, and now it feels like their minimalistic brand has come of age. For Fall ’14, the duo showed twenty-eight looks, only twelve of which featured shirts. The rest of the collection was given over to wide trousers, streamlined miniskirts, and elegant and more mature outerwear, all marked by the same restraint and quiet beauty.
New colors were introduced for Fall, too. There were splashes of chartreuse and carmine against the backdrop of pristine paper-white. “We were calling it ‘highlighter yellow,’” the designers explained. “For the trousers and the simpler pieces, we looked to the sculptor Richard Serra, specifically how he treated his metallic monolithic sculptures. For us, it was a nice synergy with the new colors and fabrics.”
All in all, this was an impressive evolution for Palmer//Harding, one that proved that simple ideas can translate into consummate closet staples.
They say:“We were thinking about paper, and we started to think about things like rule books, too,” Palmer told Style.com. “We’ve spent the past two years really learning about craft and techniques to make the most beautiful shirts. So now we thought: Let’s throw the rule book out, and let’s have fun and push it as far as we could.”
Where to find it: Fivestory in New York, Ikram in Boston, Dover Street Market in London and Tokyo, and online at my-wardrobe.com.