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April 20 2014

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Simone Rocha Gets the J Brand Bump

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Simone RochaWhen it comes to collaborations, it doesn’t get much better than working with J Brand. Today, the company announced that London-based up-and-comer Simone Rocha is the newest addition to its roster. And if the success of past collaborators such as Proenza Schouler and Christopher Kane is any indication, this is a stellar move for the rising star.

In fact, Rocha is in a roll–the Central Saint Martins graduate was honored with the British Fashion Council’s Emerging Designer award just two months ago, and she will present her Fall ’14 collection in less than two weeks. Those eager to get their hands on the yet-to-be-revealed Simone Rocha x J Brand looks, however, will have to wait a while—the collection will be revealed in July, and available online at jbrandjeans.com later in the year.

Photo: Getty Images

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