August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

Subscribe to Style Magazine

Shopping For Dummies



Iconeme Ltd. has created a new breed of dummies that aren’t so dumb at all, reports Bloomberg. The new age mannequins can apparently communicate with shoppers by sending information about garments on display—like prices, in-depth descriptions, and their locations in the store—to customers’ smartphones. Shoppers could also obtain nearly all those details by reading the labels or touching the clothes that are right in front of them, but iChatting with Electric Barbarella works, too.

Photo: Courtesy of 20th Century Fox 

Dept. of Culture