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July 29 2014

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Indre Rockefeller Talks Her New Gig at Delpozo and Leaving Moda Operandi

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Indre Rockefeller

News broke yesterday afternoon that Indre Rockefeller, one of the first original employees of e-tailer Moda Operandi, is leaving her current post as the GMM and trunk show creative director at the online retailer and joining Madrid-based luxury brand Delpozo as its U.S. president. Rockefeller, who was formerly the assistant to Anna Wintour and has a business degree from Stanford, was one of designer Josep Font’s earliest supporters when he took the creative helm and helped relaunch the historic Spanish house in 2012. “It’s really an organic extension of a long-term relationship,” she told Style.com of the new gig. “I’ve been working with Delpozo on the retail side for the last year and a half, so it came about quite naturally.” Moda Operandi was the range’s first international stockist and one of its biggest supporters. Rockefeller is a personal fan, too, frequently wearing Font’s impeccably crafted looks and even donning a Delpozo gown to last year’s Met gala.

Following the launch of its first stateside store in Miami last January, Delpozo, which shows its collections in New York, is planning a U.S. expansion. Rockefeller, with her vast industry connections, will help facilitate this. “I think that the quality and the craftsmanship and the design are there, and it’s time to take that and turn Delpozo into a globally recognized brand,” she explained. “It’s exciting for New York to have a couture-level brand showing. I think it’s different from what I’ve seen.”

Rockefeller is the fourth key player to leave Moda Operandi since it was launched by Lauren Santo Domingo in 2010. The e-tailer’s cofounder and CEO, Áslaug Magnúsdóttir, exited last May. Fashion director Roopal Patel decamped in 2012, and creative director Taylor Tomasi Hill resigned last fall. “I think it’s a coincidence,” Rockefeller said of the quartet of departures. “I had a wonderful relationship with Moda Operandi, and it’s definitely going to be a nostalgic departure, so for me, it’s really about an opportunity that presented itself that I couldn’t say no to,” she offered. “What excited me about Delpozo is that not only do I feel personally connected to them, but I’ve been there since the beginning. I think they’re really poised for success, and I believe in Josep as a creative director. All the ingredients are all there—it’s just about taking it to the next level, and that’s a really exciting time to grow with the brand.” So will we be getting a Delpozo boutique here in New York anytime soon? ” I would love to see a Delpozo store in New York. I think it would work really well here,” Rockefeller told us. Fingers crossed.

Photo: Adam Katz Sinding / Le 21 eme

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