Louis Vuitton to Show Resort 2015 in Monaco-------
Style.com learned today that Louis Vuitton will be holding its first-ever cruise destination show for the Resort 2015 season. The far-flung locale of choice? Good old glamorous Monaco. The move is indicative of Vuitton’s newfound dedication to ready-to-wear following its appointment of creative director Nicolas Ghesquière, who debuted his first collection for the house earlier this month during Paris fashion week. More generally, this is also proof of the expanding role of runway shows.
Chanel, who’s previously presented its cruise and Metiers d’Art ranges in Versailles, Monaco, Singapore, Dallas, Scotland, and beyond, is headed to Dubai come May; Nicola Formichetti is hosting his first show for Diesel in Venice next month; and Dior jetted guests to Monaco (seeing a trend here?) for its Resort 2014 outing. Moschino, too, jumped on the destination bandwagon and premiered its Resort 2014 collection in Shanghai.
What does all this mean? While it’s no doubt lovely to be an editor at one of these exotic events, houses’ choice to raise their shows’ profiles by holding them in exciting locations proves these runway spectacles are more about advertising, brand image, and engaging the international public than ever before. Not to mention, we’re sensing a little competition between fashion’s heavy hitters. What’s next—catwalking on the moon?