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July 26 2014

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Prabal Gurung, Eddie Borgo, and Domenico De Sole Talk Style for SCAD

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What is style? For fashion folk, that’s a pretty existential question. But the Savannah College of Art and Design will aim to answer that with its upcoming SCADstyle 2014 conference, which will take place at its Savannah and Atlanta, Georgia, campuses, as well as its campus in Hong Kong, from April 14 through 17. With such speakers as Alexander Wang, Prabal Gurung, Eddie Borgo, Sally Singer, Bridget Foley, and Steven Kolb, among others, on its roster, the event will not only explore the concept of “style,” but also provide students (and the public—all are welcome) with invaluable knowledge and insights into the industry. “SCAD is an amazing institution, and I believe that it’s one of the greatest things when a school exposes [students] to real people who live the business day in and day out,” the program’s chair, Domenico De Sole, told Style.com. “Students will get to hear directly from very famous people like Alexander Wang and the president of Bergdorf Goodman, Joshua Shulman. It’s going to be terrific for students to hear about their real-life experiences, real-life fashion, and what it’s actually like doing business.” Considering De Sole’s successful tenure as Gucci’s longtime president and CEO, not to mention his current position as the chairman of Tom Ford International, the executive has accumulated some valuable wisdom of his own. “The greatest lesson I learned is the absolute dominant role of creativity in this industry. I didn’t realize that when I started running Gucci America forty years ago, but the real truth, what really counts, is creative growth,” he offered, adding that his advice for up-and-comers is to “remember the road to success is long and painful.”


Ahead of the conference, SCAD has created a series of films that show speakers like Borgo and Gurung (whose clips debut exclusively here) discussing their careers and definition of style. “Style is an instinctive understanding of who you are as a person and the relationship that you have with the world,” explains Gurung in his clip. Borgo, meanwhile, suggests that style is “authenticity. It’s a personal endeavor that you go through your entire life.” Interesting, right? What’s more is that prospective students and fashion fans can submit their own #IAMSCADSTYLE Instagram flicks for a chance to win a trip to attend April’s festivities.

So what’s De Sole’s definition of style? “The only thing that counts is a very strong, precise, distinct, and consistent aesthetic. [Style] is a complex subject, but that’s what’s really key.”

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Dept. of Culture