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July 29 2014

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What Is Proenza Schouler? Watch This Film and Find Out

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Proenza Schouler’s Jack McCollough and Lazaro Hernandez are a notoriously private pair. However, this season, they allowed directing duo Harrys to accompany them behind the scenes, and document the making of their Fall ’14 collection. Created in collaboration with Le Bon Marché Rive Gauche, the experimental film, dubbed Proenza Schouler IS, debuts here, and it reveals not only the creative process behind McCollough and Hernandez’s latest outing, but a bit of insight into, well, what, who, and why Proenza Schouler is. While the short offers an artful and informative look at the designers’ lives, our favorite part may or may not have been watching passersby try (and fail) to pronounce the brand’s moniker, which is actually a hybrid of McCollough’s and Hernandez’s mothers’ maiden names. Watch the film here, exclusively on Style.com.

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