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August 1 2014

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Steve Madden Partners With Brian Atwood

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Brian AtwoodBrian Atwood’s burgeoning shoe empire is in the headlines this morning, as WWD reports that Steven Madden, Ltd. has entered into a partnership with Atwood so they could jointly buy back the brand from Atwood’s former parent company, The Jones Group. The move will mark a first foray into the luxury market for Madden, which also holds Betsey Johnson’s IP. This comes on the heels of the sudden closure of Atwood’s Madison Avenue flagship. The boutique reportedly shuttered because the space is owned by The Jones Group. Madden, who now serves as a creative consultant to his namesake brand, is nothing if not optimistic, saying that he plans on tripling Atwood’s $20 million value in the first year.

Photo: Joe Schildhorn/BFAnyc.com

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