& Other Stories Writes Its New York Chapter-------
H&M’s sister brand & Other Stories launched only a year ago, but it’s already teamed up with Garance Doré and is now poised to bring the brand’s mass-market quirk to an eager American clientele. & Other Stories’ first U.S. flagship (an airy 6,400 square feet) will bow before the end of the year at 575 Broadway in Soho, making it Prada’s new neighbor. A North American e-commerce site will launch concurrently. Happy shopping to all!