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August 1 2014

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& Other Stories Writes Its New York Chapter

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& Other Stories

H&M’s sister brand & Other Stories launched only a year ago, but it’s already teamed up with Garance Doré and is now poised to bring the brand’s mass-market quirk to an eager American clientele. & Other Stories’ first U.S. flagship (an airy 6,400 square feet) will bow before the end of the year at 575 Broadway in Soho, making it Prada’s new neighbor. A North American e-commerce site will launch concurrently. Happy shopping to all!

Photo: Bloomberg via Getty Images  

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