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August 23 2014

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Air France Brings a Little Style Back to Air Travel

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Air France has teamed up with its fellow Frenchmen at the BETC agency on a bold, colorful, and modern advertising campaign featuring the photography of Sofia & Mauro. The posters starring some familiar faces like Ali Michael and Bette Franke are just a small part of the campaign that will span twelve countries in print and online. It’s the rare kind of advertisement where the beauty is not lost after the logo is added. Just don’t get too excited and “accidentally” book a La Premiere Suite direct to Paris.

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—Chris Black

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Dept. of Culture