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August 27 2014

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Alexander Wang Is H&M’s New Designer Collaborator

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Alexander Wang X H&M Coachella PartyTonight at Coachella, H&M announced that its next designer collaboration will be with Alexander Wang. Wang is the first American designer to partner with H&M in the ten years the company has been doing these capsule collections, and at 30, he’s the youngest. Stella McCartney was 34 when she teamed up with the Swedish fast-fashion chain in 2005. Karl Lagerfeld, Versace, Lanvin, and Isabel Marant number among H&M’s previous designer collaborators. The announcement was made at a party hosted by Alexander Wang and H&M, where Major Lazer, Just Blaze (Jay Z’s tour DJ), and Iggy Azalea performed. Invites went out to two separate events hosted by each brand; when guests arrived at the venue (a local youth center) via two separate entrances, they realized the parties were, in fact, one.

“We’ve always liked Alexander’s designs,” explained H&M’s creative advisor, Margareta van den Bosch. “He’s very contemporary. It’s very young, but it’s also things that can be worn by any age because of his influences in tailoring and sport. He’s very much today.” Wang, for his part, said he was honored to have been chosen, not only because he’s the first American, but also because it’s the tenth anniversary. “The idea of collaborations isn’t new anymore, they’ve been done from all angles,” he began. “When they approached me, I wanted to do something different. It will be a new take on a lifestyle offering. It’s a little early [to talk about it], but it’s a completely new take on how they do collaborations.” Wang also expressed relief that the news is finally being made public. “It’s been hard keeping it hush-hush and confidential. I’ve never had to work on something where I’ve not been able to share it with my team. Now I can finally work on it openly.”

Wang will design collections for women and men. They will be sold in 250 H&M stores worldwide, and online starting November 6, 2014.

Photo: Angela Pham / BFAnyc.com

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