August 30 2014

styledotcom The place to be in Copenhagen this weekend: @annecpersson

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EXCLUSIVE: Peek Inside the Legendary Hearst Castle Through Oliver Peoples’ Lens


Perched high above the hills of San Simeon along California’s central coast, the Hearst Castle is a majestic relic of a once monumental dream. Oliver Peoples could think of no better destination to be the backdrop of its 2014 campaign, and no more fitting a model than Amanda Hearst, great-granddaughter of media magnate William Randolph Hearst, who developed the sprawling estate with architect Julia Morgan. Directed by Wyatt Troll, the short film, which debuts exclusively here, allows us to gaze upon the decadent landmark through Hearst’s eyes as she wanders through the castle’s 127 acres of gardens, hallowed halls, and pools. “Amanda captures the classic beauty and California lifestyle that is in our roots,” Oliver Peoples’ Larry Leight said of the campaign star. “The rich history of California and its creative culture of art and entertainment continue to inspire the 2014 collection,” he said of the eyewear brand’s latest lineup, which includes bold acetates and streamlined metals in shapes both intellectual and classic.

For Hearst, the campaign provided the chance to revisit the expansive family estate. “I wanted to highlight the history my family has in California,” Hearst said, admitting that every time she goes, she takes the guided tours just like everyone else. “To be able to walk through the rooms barefoot, dip my feet in the pools, touch the furniture…all that was incredibly special to me.” Furthermore, the shoot gave Hearst a renewed appreciation of her own heritage. “It was nice to pretend that I lived there for the day.”

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