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August 20 2014

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Watch James Franco Star in a New James Franco-Directed Gucci Ad

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After producing The Director, a documentary about Gucci designer Frida Giannini, do-everything guy James Franco is back to direct a new Gucci eyewear video. Titled Techno Color Sunglasses, the video was filmed at the Chateau Marmont in Los Angeles and stars Franco himself alongside model Natalia Bonifacci. They both wear Gucci’s colorful new frames and instantly engage in a romantic pursuit. The vibe is cool and retro, with washed-out colors, classic cars, and plenty of Hollywood glamour.

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Dept. of Culture