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August 1 2014

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Marc Jacobs Casts Fall Campaign Via Social Media

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Marc by Marc

“Oh, you’re a model. Who’s your agency? Instagram?” Easy as it may be to pimp oneself out on the platform, the general consensus here at Style.com is that selfie-snapping should be kept to a minimum. The Internet is not your portfolio and iPhone pics are not your headshots. Marc Jacobs, however, has decided to add fuel to the photographic frenzy. Marc by Marc Jacobs is taking a page out of Nicola Formichetti’s book and plans to find a fresh face for fall via social media. #CastMeMarc began yesterday and runs through April 9. For rules, info, and a chance to star in the brand’s campaign, visit MarcJacobs.com

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