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September 3 2014

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Paper Mag’s Kim Hastreiter Records a Rap Song to Celebrate Spring Cheer

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Every spring for the past ten years, Paper cofounder, editor, and publisher Kim Hastreiter devotes a page in the magazine to “reasons to be cheerful,” a roundup of zeitgeist moments from fashion and pop culture meant to provide a spring awakening after a long winter. The annual column is inspired by Ian Dury and the Blockheads’ 1979 song of the same name, and although Hastreiter thought herself witty for the throwback reference, it turns out that for the past decade the joke has been on her: “I asked everyone in the office if they got the reference, and all I got were blank stares. Everybody at Paper was born after 1979! Nobody knew what I was talking about!”

So for this year’s addition, Hastreiter went for something a younger generation might understand more easily: a rap. “Fashion can be so, so serious,” she told us. “I hate the fashion mentality ‘one day you’re in, one day you’re out.’ Fashion isn’t one thing. How can someone be a genius one season and not the next? I just wanted to squeeze in as many things as possible to make people smile.” And squeeze them in she did: Despite the unforeseen recording challenge of “just having to speak so quickly,” Hastreiter’s rap contains references to Jeremy Scott’s Moschino debut, Erykah Badu’s Givenchy campaign, and Chanel’s supermarket runway spectacular—all things that have certainly been making us smile lately.

Today, Style.com debuts the song and video from Paper‘s spring issue. Sadly, Hastreiter refused to comment if there would be more raps in her future. But who knows? “I love the power of the Internet. Anyone can do anything. Even I can make a rap song and put it out. The Internet gives power to the people.”

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Dept. of Culture