August 28 2014

styledotcom When did we become so obsessed with butts, though?

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There’s Nothing Shady About Sun Buddies



Sunglasses are more than a fashion accessory. They’re a life essential. How else would we avoid unwanted eye contact with strangers, dampen our brain-splitting hangovers, and shield our precious retinas from the sun’s dangerous rays?

But hiding your face isn’t everything. Sun Buddies, a Swedish shades brand started by brothers Hannes and Simon Hogeman, the guys behind Très Bien, sounds like something you’d get free with a Happy Meal, but when it comes to design and construction, it’s as serious as it gets. With three styles, Type 01, 02, and 03, every pair is made from high-quality acetate with Carl Zeiss Vision lenses. The first design, the Type 01, takes inspiration from the shades worn by Bibi Andersson in Ingmar Bergman’s 1966 film, Persona. How very Swedish of them.

Sun buddy Hannes Hogeman is a sunglasses expert, so we got him to answer a few hard-hitting questions about shades and style for

You guys are from Sweden. There isn’t a ton of sun there for part of the year, I hear. Why make sunglasses?
We’re from the very south of Sweden, and the amount of sun hours is pretty good, actually. However, Sun Buddies is a global brand, and at the moment, the city we have the most accounts in this season is Los Angeles.

Sun Buddies sounds like a good time. What makes sunglasses so much fun?
Sunglasses are connected to positive things like good weather and being outdoors. Also, wearing the right shades often tends to increase your self-confidence, which is kinda nice.
Is it OK to wear Sun Buddies at night or indoors?
Of course, as long as it doesn’t look strained. Sun Buddies are for everyone, everywhere, at any time.

Sunglasses are always getting lost, broken, or stolen. What tips do you have for taking care of your shades?
Never take them off.

Street-style photographers seem to love shooting people in sunglasses. You and your brother have your photos taken a lot—what’s the best way to look cool in pictures?
I don’t know, man. I might not have a good answer on that question, I’m afraid. Just the standards: Be yourself, feel relaxed, and all those other clichés.

Sun Buddies will release its Spring/Summer 2014 collection on April 15, and a special collaboration with Dover Street Market on April 18.

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