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August 31 2014

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EXCLUSIVE: Très Bien Debuts First-Ever Collection for Spring

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_BLOG_dyptich_cSince opening Très Bien in 2006, brothers Hannes and Simon Hogeman have been helping to lead the direction of style for men all over the world. The Stockholm-based shop has become one of the most influential outlets for streetwear, high fashion, and the tricky intersection between the two. In fact, Très Bien is that intersection.

“It all comes down to our taste,” says Hannes, “which stems from growing up in Sweden with a general interest in fashion, style, and culture. We were brought up in the nineties with Helmut Lang and Ice Cube.”

But the real magic of Très Bien isn’t just taste, it’s a sensibility for how to create juxtapositions that work—how Stussy and Rick Owens can intermingle, or Nike and Tim Coppens, Carhartt and Comme des Garçons. The e-boutique’s selection is as important as the styling decisions. Pairing high and low is not a radical new idea in fashion by any means, but Très Bien has mastered the formula. “When we started out we wanted to do our thing and incorporate all these elements,” says Simon, “mixing high fashion and streetwear with youth culture, art, and music references. It’s more common now, but when we started out ten years ago, only some magazines like i-D represented something similar.” Now they’re going to see how far they can push it.

“We wanted to do our own collection all along,” Hannes says. “But we wanted to create a platform first, our own world with rules and standards distinct from the fashion world at large.” Seen exclusively here on Style.com first and available next week at tres-bien.com, the Spring 2014 collection is an amalgamation of all the things Très Bien has been championing: smart, luxurious, relaxed menswear with distinct design cues that mash up clean lines, bold graphics, and simple styling. The collection will also feature a special collaboration with Common Projects, a canvas with gum-sole Achilles sneaker.

“What it boils down to,” says Hannes, “is we want to express ourselves and what we’re about—the collection is 100 percent Très Bien.”

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