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August 29 2014

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Area Pops Up on Kenmare

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Area

Emerging label Area is moving full steam ahead. Since we last checked in with designers Piotrek Panszczyk and Beckett Fogg this past March, the pair’s embossed velvet, mohair, and Lurex debut Fall ’14 collection has been requested by mega-stylists (like Marie-Amélie Sauvé), shot by some major magazines, and is slowly but surely attracting retailers’ attention. But the duo wants to bring their vision to the public here and now, so they’ve created an accessible capsule collection, which will be sold in a pop-up shop in Nolita. Bowing this Saturday at 52 Kenmare Street (“we specifically timed it for the weekend before Memorial Day,” explained Fogg), the store will house shorts, tote bags, T-shirts, and tanks, all of which will feature the house’s signature braille-like texture. Speaking from experience, I can tell you that these are no ordinary basics—the pieces, offered in white, light gray, and charcoal, have a unique grain thanks to the embossing and perforation method, which the designers stumbled upon almost by accident. “We use the same process in our mainline, and one of the ‘flaws’ that comes along with it is that if you really jack up the heat and the pressure, the plate will punch through the garment. The people we work with are always horrified when it happens, and we constantly have to tell them, ‘No, we want it that way!’” laughed Fogg.

Area

The technique also causes the wares to morph and evolve as you wear them. For instance, if you send the styles to the dry cleaner, the material will turn into an irregular jersey mesh. If you get the fabric wet, the texture will soften. The designers note that you can even iron out the indentations to make irregular patterns. “This isn’t meant to be a very precious garment that makes you freak out when something happens to it,” stressed Fogg. “We actually have a timeline on our website, where you can see the textures up close, and how they will change. Basically, with these designs, we’ve sped up the process of wearing out your tee for you.”

Considering the designers’ mainline is priced between $600 and $1,600, the capsule is a steal, with each piece coming in at less than $100. That being said, if you’re in the mood to invest in these young talents’ work, you can see their Fall ’14 collection on a-r-e-a.com and place a private order. Have a browse—you won’t regret it.

Area’s pop-up shop is located at 52 Kenmare Street, New York, New York, and will be open from 10 a.m. to 8 p.m. on Saturday, May 17 and Sunday, May 18. The brand’s capsule collection is also available online at a-r-e-a.com/shop

Photos: Benedict Brink

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