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August 2 2014

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Céline Looks East

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CelineFollowing in the footsteps of such luxury houses as Balenciaga, Burberry, Michael Kors, Dior Homme, and more, Céline is heading east. WWD reports today that the French house, helmed by Phoebe Philo, counts China as one of its top five most important markets, and to celebrate, will hold a runway show and exhibition in Beijing on Thursday. Céline’s popularity is just another indicator of the shift in China’s aesthetic tastes. Formerly, the luxury market there was all about status, logos, labels, and flash (i.e., if you were wearing Vuitton, you’d want everyone and their mother to know it). As the market—and its heavy-hitting consumers—evolves, subtler (but no less luxurious) brands like Balenciaga and Céline are becoming more appealing. Interesting, considering as China’s logomania dies down, the West’s obsession with label-baring wares is experiencing a major resurgence. Something for the Met to explore in its forthcoming exhibition, perhaps.

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