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July 26 2014

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EXCLUSIVE: Nasty Gal’s Sophia Amoruso Goes Back to Her eBay Roots

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Nasty Gal

“EBay is where it all began,” Nasty Gal’s founder and CEO, Sophia Amoruso, said. With that in mind, it’s fitting that she’s decided to go back to her brand’s roots and revive the Nasty Gal Vintage store on the online marketplace—even if it’s just for ten days. “To break the rules, find success, and then be invited back by this auction giant to do a special charity auction is very symbolic,” she told Style.com. The collection of more than thirty vintage pieces features designs off of Amoruso’s own back. From the iconic East West Musical Instruments leather “Parrot” jacket to handpicked gems from Alaïa, Comme des Garçons, Moschino, and Karl Lagerfeld, the assortment is a testament to Amoruso’s discerning eye that launched the Nasty Gal empire.

Nasty Gal

This new endeavor is a chance to revisit the renowned eBay success story with a charitable slant. Benefitting Amoruso’s new #GIRLBOSS Foundation, named for her new book, which drops tomorrow, the ten-day auction will raise money for the nonprofit founded by Amoruso in an effort to give back. “Creativity and business acumen don’t always go hand in hand,” she said of her charity, which aims to help further the dreams of future entrepreneurs. “I want to give other creatives the opportunity to find the entrepreneur inside themselves and teach them how to build their own platform.” If Nasty Gal is any indication, this boss’ success story is worth writing—and sharing.

Bidding begins on Monday, May 19 at 4 p.m. PST on eBay.com/nastygalvintage. Starting bids range between $300 and $5,000.

Photo: Ami Sioux

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