The Future’s So Bright, Étude’s Gotta Wear Shades-------
Just a week after its Lower East Side pop-up’s debut, Études can expect to enjoy some more ink in the days to come. The Parisian cult streetwear label has reunited with RETROSUPERFUTURE for a second sunglasses capsule featuring three new unisex styles that take cues from Études’ Spring lineup. SUPER’s boxy Gals silhouette gets revamped in a digital take on traditional ikat designs. It’s more than just a pretty pair, though, boasting an involved production method in which the pattern is printed onto foil and sandwiched between acetate frames. A more classic spectacle style, the Panama is anything but basic, rendered in brilliant metallic blue stainless steel and mirrored lenses.
Equally noteworthy is the accompanying short film by Jason Nocito, a slice of life from Études’ lately adopted LES digs, with a hearty dose of graphic appeal. “We wanted to work with Jason on creating imagery surrounding the neighborhood,” offered Études designer Aurélien Arbet. The thrum of traffic and cameos from some lower Manhattan landmarks make for a hypnotic minute and a half. “[It was] inspired by the photographs I’ve taken of people, puddles, and the surfaces around my neighborhood,” said Nocito. Until you’re able to snap up a pair, enjoy the video, which makes its exclusive debut on Style.com.
The Études x SUPER capsule is available exclusively at etudes-studio.com, retrosuperfuture.com, the Études NYC Pop-Up (254 Broome Street), and RETROSUPERFUTURE’s Soho flagship (21 Howard Street).