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July 29 2014

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Indigo Boys: The CFDA’s Top Talents Team Up With J.Crew

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J.Crew x CFDA/Vogue Fashion Fund

Public School is coming to a mall near you. 2013 CFDA/Vogue Fashion Fund Award winners Dao-Yi Chow and Maxwell Osborne debut their J.Crew capsule collection today, alongside those from runners-up Juan Carlos Obando and Marc Alary. The trio of labels will enjoy mass-market exposure like CVFF honorees Pamela Love and The Elder Statesmen did before them.

The three decidedly disparate brands’ offerings are tied together by a theme that’s fittingly all-American for J.Crew’s customer: indigo. Per the Public School boys, “We spun that into looking at staple items that we would want the women in our lives to have.” The resulting wares fairly brim over with their brand of sporty, utilitarian cool, from tailored sweatpants to a color-blocked chambray shirt—pieces that bode well for their fledgling womenswear range. On the opposite end of the spectrum, Obando has given his after-hours opulence a daytime spin inspired by Barcelona—think tiered, flouncy skirts and a pussy-bow blouse. The former “really set the mood for the other pieces,” says Obando. Marc Alary interpreted his delicate, naturalistic baubles with help from a winged friend—and the Polar Vortex. “The theme was indigo, the color,” said the designer, “but when I did my research, I found a bird called the Indigo Bunting, which I found very cute, since my collection is strongly animal-inspired. [It] migrates and only arrives with the spring. We had such a terrible winter that it really resonated with me.”

Public School, Juan Carlos Obando, and Marc Alary’s collections are currently available for preorder on jcrew.com and will hit stores on June 16. Select pieces from the capsule appear above, and the designers’ sketches for the capsule debut here, exclusively on Style.com.

Public School
sketches

Photo: Courtesy Photos

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