August 30 2014

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LVMH Prize Finalist Julien Dossena Closes Atto


Julien got word this afternoon that Julien Dossena has decided to put his signature line, Atto, which he launched in 2012, on hold indefinitely. Having been appointed as creative director of Paco Rabanne last August, Dossena wants to dedicate his full focus to the heritage house. “I feel that today is a moment when both projects deserve and require a full commitment from my side, and I feel that exciting projects are coming in for Paco Rabanne and I want to make sure that all my energy is concentrated on that,” Dossena said. “Of course Atto will always be very special to me, and I am sure that a few years down the road I will restart this amazing adventure for which I received such a good response.” Atto is currently stocked at twenty-five stores worldwide.

It’s not easy to juggle two brands, especially as an emerging designer, so Dossena’s choice is understandable. However, it’s sad to see Atto close its doors—the line had a fresh, streamlined aesthetic, and earned Dossena a finalist spot in LVMH’s Prize for Young Fashion Designers competition, the winner of which will be chosen this month. We’ve been told that Dossena withdrew from the competition last night, and his spot will not be filled with another designer.

Photo: Patrick Demarchelier

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