September 3 2014

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A.P.C. Invests in Vanessa Seward’s New Label


Vanessa Seward

The sixth and final Vanessa Seward x A.P.C. collection will be unveiled this September, but come 2015, Seward will have a new project: her own ready-to-wear label. WWD reports that Seward will unveil her first namesake collection during Fall ’15 Paris fashion week. A.P.C. will provide logistical and financial support for the venture.

Best known for giving new life to Azzaro, Seward also held positions at Chanel and Yves Saint Laurent. In an interview, Seward said she wanted to create a “chic, timeless wardrobe” for her new line. A.P.C.’s Jean Touitou referred to it as “sensible luxury.”

Seward’s collaborations with A.P.C. are a prime example of the abovementioned aesthetic—she often uses luxury materials in a modern way to create garments at contemporary prices. “I’m going to be able to go futher with my own design identity,” she said. The collection will include casual and formal pieces as well as shoes, bags, belts, and costume jewelry. Her first boutique is set to open in Paris in September 2015, and additional locations in L.A. and New York are a top priority down the road. With such strong support from Touitou, we can only expect great things.

Photo: Courtesy Photo 

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