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July 25 2014

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Pitti Reveals Big Plans, Makes Peace

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Pitti

This afternoon, the fashion set chowed down on bacon, rigatoni, and cream sauce, which can mean only one thing: the biannual Pitti Immagine Uomo/W luncheon. Held at downtown Italian eatery Da Silvano, the afternoon gathering gave Pitti CEO Raffaello Napoleone the opportunity to speak with press, buyers, and more about the plans for the Spring ’15 Florence fashion fair—and boy, are there a lot of them. 2014 marks the 60th anniversary of the Centro di Firenze per la Moda Italiana (essentially the organizing body for all things fashion in Firenze), so in addition to exhibitions and presentations from emerging and established designers, fairgoers will be treated to a three-museum exhibition by Francesco Vezzoli, who will insert his own work among classical paintings, sculptures, etc.; an opening opera starring Andrea Bocelli; an exhibition of Roman costume atelier Sartoria Tirelli’s confections; a bevy of film screenings; the debut of Nick Wooster’s capsule collection; and more. Also on the docket? Florence-born brands Salvatore Ferragamo, Gucci, Emilio Pucci, and Ermanno Scervino will each host special events.

As reported last month, Z Zegna will be the featured guest menswear designer, but there will be no guest womenswear designer this season due to the many other events on the itinerary. We suppose the abovementioned powerhouses’ Florence-centric projects will suffice. “We don’t want it to be just another fair,” Napoleone told Style.com while sipping a glass of vino rosso. “We want to create a cultural experience.” Provided the itinerary lives up to expectations, it seems he’s done just that.

The overcrowded menswear schedule also came up in discussion this afternoon. If you’ll remember, there was a bit of a tiff between Pitti Uomo and the London Collections: Men last season, as the recently founded London shows conflicted with the Florence fair. “There will be no more troubles in 2015,” announced Napoleone. While the showcases will once again overlap this time around, next season the calendar for all four cities will shift, allowing London, Florence, Milan, and Paris each to have its fair share of time in the spotlight. (This helps explore the new dates for Paris Couture, too.) “This is better for everyone,” asserted Napoleone, telling us that it took one year to reach the final agreement. “Having four menswear events in Europe is a good opportunity because the manufacturers will remain strong and [we] can drive the [menswear] sensibility,” he added. It’s nice to see all the fashion cities (finally) playing nice.

Photo: Tommy Ton

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