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August 23 2014

styledotcom Look closely. What you may think is jewelry, is actually temporary tattoos. stylem.ag/1p2dHgu pic.twitter.com/QEeZnJaltM

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EXCLUSIVE: A First Look at the New Puma x Ronnie Fieg Collab for Dover Street Market

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Ronnie Fieg has made a name for himself as a guru of sneaker collaborations. His remixes of classic designs from brands like Asics and New Balance send streetwear kids into hype-fueled frenzies, regularly creating block-long lineups at his shop, Kith in New York, and instantly selling out online. Among his most coveted collaborators: Dover Street Market. His latest, releasing at DSM and Kith stores later this month, is the Puma XT-2 “Achromatic,” an aptly named retro runner that features no color and no branding, just a premium black-and-white Italian glove leather uppers with a supple calfskin lining and quilted detailing.

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“Removing all branding is daring and risky, but the opportunity to sell product based on quality alone is very rewarding,” Fieg told Style.com. “When the consumer purchases this product, they are not paying for the branding, they are paying for the most luxurious upper ever constructed on a trainer.” A bold claim, one we’ll have to wait with everyone else for release day to confirm.

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