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Summer Friday: Fishing and Hiking Upstate With Sydney Reising


Like the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series where we ask industry people with cool jobs to share how they’ll be spending their free afternoons.

Sydney Reising has redefined “cool” in publicity. At only 25, the precocious PR rep has lent her skills to Hood by Air, RVCA, Supreme, and a bevy of emerging designers. Not to mention, Reising has embraced social media in a novel way for her industry, using a Tumblr page as her agency’s website and occasionally subbing press releases for Instagrams and tweets. Even though she’s constantly at work, Reising still finds time to decompress. Here’s how she’ll be spending her Summer Fridays:

“I’m big on the upstate thing—resurrecting that farm life on summer weekends is key. I am a big fan of fishing. Willowemoc Creek is the spot for that. Ruby (my dog) and I do the hiking thing as well. I’ve also gone and partnered up with a few girls to get a horse for the summer, which I am very much looking forward to. The horse is going to be game-changing for me.”


Social Intelligence