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July 30 2014

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Thanks to Mara Hoffman, Anthropologie’s Home Section Just Got a Lot Brighter

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ANTHROPOLOGIE x MARA HOFFMAN Home Collection Launch

Upon meeting Mara Hoffman, she instantly makes you feel at home with her warm, easygoing vibe and spiritual aura. The down-to-earth designer’s personality directly translates to the signature psychedelic prints found on her best-selling swimwear and breezy caftans. But the best thing about working with patterns is you can essentially put them on anything—the possibilities are endless. This year, Hoffman has exponentially expanded her printed lifestyle franchise via recent collaborations with Pendleton (beach towels), J.Crew (kidswear), and Havaianas (flip-flops). Her latest venture is a home decor capsule for Anthropologie that launched on the retailer’s e-commerce site earlier this week. The collection is full of eclectic pieces similar to those you might find in Hoffman’s own bohemian Brooklyn abode, which she describes as “a colorful culmination of our [her husband is collage artist Javier Piñ ón] travels and art we have collected together throughout the years. We put the unexpected together to make something beautiful.” Incorporating recognizable graphics from her archive, Hoffman’s new range features vibrant bedding, floor pillows, journals, candles, and more. Hoffman’s personal highlights from the collection include plush floor rugs splashed with an all-seeing eye motif (that frequently appears in her ready-to-wear), as well as a cushiony bamboo lounge chair ideal for a cozy reading nook. The overall effect is shabby-chic-meets-Ayahuasca retreat, and Hoffman’s statement-making items are meant to complement a maximalist aesthetic or add a pop of color to spare, neutral spaces. “I liked the idea that housewares are less exclusive than clothing. You don’t have to be a certain size or have the right occasion to own a super-rad pillow or rug,” Hoffman told Style.com. “Anthro seriously knows what they’re doing in the home sector and has amazing resources for production. They really appreciated my brand vision in a big way.” Below, Hoffman created an exclusive image for Style.com to showcase the new collection.

Mara Hoffman’s inaugural home collection ($12 to $1,998) is now available on anthopologie.com.

Mara Hoffman

Photos: BFAnyc.com; Courtesy of Mara Hoffman

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