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August 20 2014

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Curve and Donald Robertson Bring You Shoppable Fashion Illustrations

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Donald Robertson, Nevena Borissova

“I think people respond to the fact that they’re not just drawings, but sort of hidden cultural moments,” revealed Donald Robertson (a.k.a. Donald Drawbertson) at luxury retailer Curve‘s new gallery on Bond Street. The suburban dad-cum-Warholian artist (and head of creative development at Bobbi Brown Cosmetics by day) is talking about the Pop appeal of his loose-sketched, candy-colored fashion illustrations, a selection of which were placed on view with the help of host Carine Roitfeld at Nevena Borissova’s subterranean gallery last night.

The images, painted in sweeping, affection-laden lines on a single piece of paper that spans the entire length of the gallery space, are meant to lead the viewer from one fashion moment to another. “I’ll do Dita [Von Teese] and Zac Posen, whom I really love, in bright magenta, then to leave this color palette altogether and get into black and yellow. Then I’ll go into just black lines. And I usually do skinny chicks, then I’ll do full booty,” explained Robertson as we walked down the line.

Zac and Dita

Figures represent specific looks (a yellow streak on a willowy woman may reference Acne Studios’ boxy sunset Fall outerwear, for instance), as well as friends (Lisa Perry and Roitfeld are regulars) and the more-than-occasional style world moment. “I’ll see that Kanye West got married, and I’ll do a Kanye West post right away,” said Robertson, explaining that Instagram is both a major source of inspiration and a forum for his work. (He was nominated for the CFDA’s Instagrammer of the Year Award.) “It allows me to react to things as they happen.” The illustrations at Curve are an extension of this desire for instantaneous dialogue. Viewers at the shop and gallery can interact immediately: All of the sketches at Curve are shoppable—just scan the image and scan through a selection of corresponding looks.

“I’m constantly being bombarded by concepts and ideas,” said Robertson as the likes of Leandra Medine, Brian Atwood, and Ryan Korban milled in the background. “It’s not a political statement but a style statement through illustration.”

Photos: David X Prutting/BFAnyc.com

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Dept. of Culture