EXCLUSIVE: Lisa Marie Fernandez Launches Activewear So Good, You Might Not Have to Go to the Gym-------
“I’m in the exercise camp of Ballet Beautiful, Aerobox, Tracy Anderson, Body by Simone, and the Aqua Studio that opened up around the corner here in Tribeca,” says New York- and London-based designer Lisa Marie Fernandez of her fitness routine. “I’m a class girl.”
Since launching her namesake line of sporty-meets-sexy swimwear—which thoughtfully combines neoprene, zips, and clever construction—in 2009, Fernandez has grown her brand to include new, innovative fabrics (like a waterproof Italian terry) and a line of destination-wear. What’s next for the former stylist? Launching her first-ever collection of activewear and après-workout clothes. The new range debuts exclusively here.
“With the activewear, it’s not meant to look active,” she tells us. “I like clothes that are multifaceted, where you have your properly seamed neoprene legging that you could equally wear during the day, running around town, or on the weekend.” The collection, which will debut exclusively on Net-a-Porter this summer, includes twelve concentrated silhouettes, including a neoprene zip bralette, pants, bodysuits, and crop and wrap tops, in a variety of luxurious Italian fabrications. “Everything is mixed with Lycra,” she says. “There is a sensuality to them and, if you touch them, a soft texture.”
For Fernandez, activewear was a natural next step. Maintaining all the successful elements from swim, the collection took approximately one year to develop. “We’ve worked with the female form, with bodies and suits and bikinis,” she explains. “Everything is about fit.” All of her production is based in the U.S.
Activewear has slowly been working its way into women’s everyday wardrobes, and Fernandez offers a sleek, sultry offering with her initial pieces. “It doesn’t have to look active, and that’s the direction the [activewear] category is going in, for sure,” she says. “Our clothes are sort of part sex kitten, part ballerina. There’s a soft sensuality. You won’t look hard.”
To capture the dynamism of her new line, Fernandez asked pal Elisa Sednaoui—actress, and director and founder of the Elisa Sednaoui Foundation—to model the collection. As for how she hopes her customers will react, Fernandez offers, “I wanted to create activewear that, when you put it on, you think, God, I look so good, maybe I don’t need to go to the gym!”