EXCLUSIVE: Scott Sternberg and His Dog, General Zod, Offer a Personal Look at Band of Outsiders’ Starbucks Collaboration-------
What is it with designers and the food biz these days? From Jeremy Scott’s McDonald’s-themed Moschnio collection and Karl Lagerfeld’s supermarket, to Anya Hindmarch’s “Have a Nice Day” totes and the paper sacks at Jil Sander, fashion is embracing the visual feast that is the mass food industry. “There’s something about fashion that’s super exotic and untouchable. It’s an exclusive world,” said Band of Outsiders’ Scott Sternberg. “But there’s an overlap. If you’re a fashion consumer, you’re still engaged with these [food] chains. It just seems to me that mass and lux are playing with each other,” the L.A.-based designer told Style.com.
Sternberg has found his own way of merging those dichotomous worlds via a new collaboration with Starbucks. Following in the footsteps of brands like Rodarte, Charlotte Ronson, Alice + Olivia, and Jonathan Adler, Sternberg has created a series of limited-edition ceramic coffee mugs. “I’m a consumer of the product—every morning, I order an iced Venti Red Eye, unsweetened. In the afternoon, it’s an iced Venti Green Tea,” said Sternberg when asked why he was drawn to the Starbucks project. “I think all the messages and images I can put out there will hopefully give people a fuller understanding of what I do, and that it will engage them to check out [Band of Outsiders] further. Starbucks is such a huge platform.” Indeed it is, and this team-up will no doubt gain Sternberg exposure—his mugs, priced at $14.95, will be available at many of Starbucks’ more than 12,900 stateside stores from June 24, as well as online from June 10.
As for the design, Sternberg was inspired by the word drip. “There are so many slang terms for coffee, and drip is my favorite. Visually, when that word came into my mind, I could see the paint dripping out of the top of the tumbler.”
Next on the designer’s docket is Band of Outsiders’ new Manhattan store, which will open this August on Wooster Street between Spring and Broome. Lucky for Sternberg, there’s a Starbucks two blocks away.
Have a look at how Sternberg and his dog, General Zod, use their Band of Outsiders for Starbucks cups below, exclusively on Style.com.
“My Band + Starbucks tumbler finding its place at my desk next to my army of vintage Pez dispensers.”
“Lady Starbuck riding the California waves.”
“Zod chillin’ at home on the sofa with his Band + Starbucks tumbler.”