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July 22 2014

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Mark Ruffalo and Solange Azagury-Partridge Launch “Alpha” Line for Men

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Solange Azagury-Partridge likes to tell stories with the jewelry she designs. And when she’s done, she likes to make a movie to bring the story to life. She always casts friends and family. Thandie Newton, Liberty Ross, and Laura Bailey have all taken turns for Azagury-Partridge. But for Alpha, her first collection dedicated to men, Azagury-Partridge corralled none other than the Incredible Hulk. Deep breath! It’s actually the ludicrously versatile Mark Ruffalo who provides the testosterone in a short film directed by Laurence Dunmore, which offers a twist in the tale of a macho male arriving home from a night on the town. He slowly, sexily divests himself of bow tie, dress shirt, and Alpha jewelry before opening the door to the bedroom where…well, you’ll just have to watch the movie for the supremely ironic finale.

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At the screening tonight in her Mayfair store (which provided the gorgeous backdrop for Alpha: The Movie), Azagury-Partridge nailed sexual politics as the essence of the story. Or, as she put it, “How you are bound together as a couple.” Which certainly explained the knotted, twisted, even blackened nature of the rings, bangles, and pendants that comprise the collection.

solange3Ruffalo, on the other hand, had a rather more succinct summary: “The truth.” But before one could leap to conclusions about the nature of his relationship with his utterly winning wife, Sunrise Coigney, he elaborated. “Almost every alpha male is super-sentimental and under the spell of the one he loves.” That she-wears-the-pants, almost-hang-up-free declaration will surely warm the cockles of female hearts around the globe. It’s a key to Ruffalo’s easygoing charm. Another is his ability to switch gears. In the same week that he impressed U.K. audiences in the AIDS drama The Normal Heart, he clowned on a unicycle for Graham Norton’s BBC talk show. Meanwhile, he’s out at Shepperton Studios playing Bruce Banner, one of the ultimate superhero split personalities. Funny thing, in a collection that is, she claims, “all about different kinds of guys”—Villian, Peacock, Stud, and so on—Azagury-Partridge realizes she hasn’t included a Hero. But she scarcely needed to, with Mark Ruffalo as the star of her show.

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