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Net-a-Porter Embraces Google Glass

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DVF Google Glass

It’s happening. Fashion is fully embracing wearable tech. Today, Net-a-Porter and Mr Porter announced that, come June 23, they will be selling a range of DVF-designed Google Glasses on their websites for $1,700 a pop. If you’ll remember, von Furstenberg sent a gaggle of Google Glasses down her Spring ’13 runway, and at her Resort presentation today, she was sporting the latest style. (She’s pictured here with Style.com’s Nicole Phelps.)

Net-a-Porter’s luxury his-and-hers shopping platforms are the first third-party retailers to sell the high-fashion face computers. “We are thrilled to offer Glass to our tech-savvy customers who are true leaders and innovators in style and lifestyle,” said Net-a-Porter founder Natalie Massenet. Will loyal customers actually add Google’s smart frames to their shopping carts along with their Kenzo frocks and Kirkwood heels? Only time will tell.

DVF x Google
DVF x Google

Photo: Marina Larroude; Courtesy of Net-a-Porter

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