August 20 2014

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With a New CEO and E-Commerce on the Way, J.W. Anderson Strives for Success


J.W. Anderson

J.W. Anderson‘s Jonathan Anderson is making some big moves on the business front. The London-based designer has hired a seasoned CEO, Simon Whitehouse, who previously held executive posts at Diesel and Matthew Williamson; has set up shop in his new 4,000-square-foot headquarters in Dalston, and is set to launch e-commerce on June 16. These are the first major business-oriented developments for Anderson, who also serves as the creative director at Loewe, since LVMH took a minority stake in his budding brand last year. No doubt, this is just the beginning of Anderson’s evolution from fledgling British talent to international luxury label. But the 29-year-old has wisely taken a slow-and-steady approach, rather than diving in headfirst. “When you are doing this level of work it is like kind of training for a marathon,” he told The Business of Fashion. “You cannot take the whole thing at once and sprint it.”

Photo: Ami Sioux / PRINT  

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