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July 25 2014

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Opening Ceremony Heads to Shoreditch

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magritteOpening Ceremony fans in London’s trendy Shoreditch neighborhood are in for a treat. The Ace Hotel, a longtime OC collaborator, will debut a pop-up shop at its Shoreditch location at the end of July. (If you’ll recall, the Ace Hotel in New York City also opened an OC pop-up in 2010.) WWD reports that the Max Lamb-designed store will pop up at 106 High Street.

In addition to Opening Ceremony’s men’s and women’s collections, the shop will sell the new René Magritte capsule (pictured) and pieces by local NewGen designers Faustine Steinmetz and Marques’Almeida.

The pop-up coincides with the temporary closing of OC’s Covent Garden shop, which will undergo renovations.

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