Summer Friday: From the Farmers’ Market to the Beach With A.L.C.’s Alex Basch-------
Like the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series where we ask industry people with cool jobs to share how they’ll be spending their free afternoons.
If you’re a fan of A.L.C., the sleek, modern line from celebrity stylist Andrea Lieberman, whose prior claim to fame was dressing J.Lo for the Grammys in that Versace dress, you should get to know the brains behind its marketing: Alex Basch. The 26-year-old, who started out as an intern in 2008 while majoring in art history at George Washington University, is responsible for producing the label’s lookbooks and videos, coordinating its shoe collaboration with Robert Clergerie, and occasionally assisting Lieberman in her stylist duties—like helping Gwen Stefani get ready for the Met Gala. When she’s not working out of A.L.C.’s downtown L.A. studio, Basch takes advantage of the city’s proximity to the beach. Here’s how she’ll be spending her Summer Fridays:
“I’m a California-born-and-raised girl, so Summer Friday is synonymous with beach weekend. There is a crew of us who go down to Newport Beach a few weekends each summer and stay at a friend’s place by the beach—it’s become a tradition. Saturday starts with a bike ride to the farmers’ market, which is generally followed by homemade breakfast and mimosas. The rest of the day is spent relaxing at the beach. The day ends with a bonfire and great dinner. It is the perfect escape—close enough where it’s easy for everyone to get to, but far enough away where it feels like a vacation.”