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July 29 2014

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Won Hundred Takes on Bowie for Pre-Spring

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David Bowie’s decades of sartorial coups and stark Scandinavian cool don’t instinctively go hand in hand. And yet for Danish mainstay Won Hundred, the pairing made for a Pre-Spring ’15 offering that ticks all the proverbial boxes. Nikolaj Nielsen, the brand’s founder and creative director, looked to Bowie (a childhood idol), zeroing in on his fruitful “Berlin years” in the late seventies. “I love the way he has reinvented himself, transforming from Ziggy Stardust to the Thin White Duke, and onwards,” said Nielsen. “He has changed everything about himself and his style, and yet is still so recognizably David Bowie.” Teamed with Won Hundred’s lean, quietly sporty sensibilities, the Ziggy effect manifested itself in metallics and a particularly cool orange brushstroke print bomber. Even bolder was a black-and-white-striped Perfecto-style leather jacket (matching miniskirt optional).

image10Won Hundred has built a name on its competitively priced cult denim range, which got plenty of play. The Brigitte, a high-waisted skinny style that coaxes a variety of body types into slightly more va-va-voom silhouettes, captured this writer’s heart long ago. For Pre-Spring, they’re rolling out the Marilyn, a similar cut but with an even more generous rise that Norma Jean herself would no doubt approve of.

As to being lumped in with that nebulous entity, Scandinavian Style, Nielsen’s not too concerned. “[The brand's nationality] is very closely linked to Won Hundred’s identity. Denmark is a small country, but the differences between brands are quite varied. Being part of the larger Scandinavian movement is also vital to Won Hundred. Scandinavian fashion houses have been dominating the industry with clean lines, great quality, and beautiful design, and we love being part of that cutting-edge group.”

Won Hundred’s Pre-Spring short film, shot and produced by Super NYC, debuts exclusively here. The line is available at Barneys New York, Oak, Steven Alan, Bird, and wonhundred.com.

Photos: Courtesy of Won Hundred

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