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August 20 2014

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EXCLUSIVE: Carven Goes Dada for Fall Campaign

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Carven
Carven

In keeping with the concept behind his Fall ’14 collection, Carven’s Guillaume Henry looked to Dadaism when creating his Fall campaign. Lensed by Viviane Sassen for the sixth consecutive season, the snaps star models Kremi Otashliyska and Gustaaf Wassink as they pose against surreal, fragmented backdrops in Carven’s Fall wares. “There are three focuses in viewing each image: the background, color element, and model,” Henry told Style.com. “We wanted to create an art image as well as an advertising image, and it was conceived this way. We chose the images to be produced as collages, a technique borrowed from Dadaism with influences from Erwin Blumenfeld. It’s an artistic message—full of reference but also unique.” Have a look at the heady images, which debut above, exclusively on Style.com.

Photo: Viviane Sassen

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