EXCLUSIVE: Tilda Lindstam Braves Great Heights for 3.1 Phillip Lim’s Fall Campaign-------
Fly a kite atop a skyscraper? Why not! For Fall ’14, Phillip Lim decided to give his woman a name, and it was Soleil. “She’s a fun and culturally curious woman whose world was somewhere between instant and pop culture,” Lim told Style.com. For his latest campaign, the designer tapped Tilda Lindstam to portray Soleil in all her free-spirited glory. Shot on location in New York by Vincent van de Wijngaard, the heady snaps, which debut exclusively here, depict Lindstam flying to and fro on a swing in the sky and flying a black kite on the roof of a Manhattan building. “It rained all day and it was freezing cold, so we were all wrapped in blankets on this rooftop in the middle of the city—it was quite peculiar but fitting in a way,” recalled Lim. “The swing was specifically designed and constructed on the roof of the building, there were moments that the natural forces took over and the whole swing was swinging off center. It was pretty scary at times—it looked like she was going to swing straight off the edge!”
A continuation of the Spring campaign, Fall’s images center around the concept of freedom. “‘Freedom’ is something that we have always built into our messaging because there is something that speaks to us all in its meaning. The freedom that I am afforded by remaining independent is something that I am really proud of,” explained Lim. And it seems like that freedom is serving the designer well—he’s preparing to celebrate his tenth anniversary next year, and will be opening a new flagship on Soho’s Great Jones Street this September.