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July 28 2014

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Lottie Moss Follows in Her Sister’s Footsteps as the New Face of Calvin Klein

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lottie-mossNothing comes between Calvin Klein and the Moss clan. Kate Moss famously posed for the label’s ad campaigns, alongside Mark Wahlberg, back in the nineties. Now her younger sister Lottie Moss is taking a turn as the face of the iconic American sportswear label. For its new Re-Issue Project with MyTheresa, Calvin Klein Jeans asked the 16-year-old to sport updated versions of its nine most classic pieces. The campaign was lensed by photographer Michael Avedon, who is also a legacy with the brand—his grandfather Richard Avedon photographed Brooke Shields for CK.

The capsule incudes original high-waisted skinny jeans and tapered jeans (popularized by none other than Kate), as well as denim jackets and shirts. The collection launches on MyTheresa on July 16, with prices ranging from $105 to $415. Here, a first look at the campaign.

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Photos: Courtesy of Calvin Klein Jeans x MyTheresa / Michael Avedon

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